Wear & Tear reframes Hermès’ equestrian legacy through a bold, contemporary collage narrative that celebrates the artistry of use, motion, and lived experience. The campaign transforms scuffs, scratches, and frayed textures into elevated visual elements, turning signs of wear into marks of character and craftsmanship. Through layered compositions, sculptural forms, and dynamic mixed-media techniques, the work captures the kinetic world of show jumping while honoring Hermès’ dedication to materials that evolve beautifully over time.